Influencer Marketing FAQ

These are some of the most common influencer marketing questions we’re asked, but if you have any additional ones then please reach out to us by using the mail feature below or on our social media pages.

We’ve also included some of our Youtube videos from our owner, which explain more about our company and the field. You can check out the shorts Youtube below, which is brand new or the Colossal Influence Youtube page.

Does influencer marketing work?

There is no one-size-fits-all answer to this question, as the effectiveness of influencer marketing will vary depending on the specific campaign, product or service being promoted. However, we’re yet to find a campaign where influencer marketing didn’t add value equal to or better than previous options in place when done correctly with the proper creators in place.

How much does influencer marketing cost?

What is Influencer Marketing?

What is better? Influencer Marketing vs Traditional Marketing?

Can talent managers negotiate contracts?

Yes, of course. This is one of the main benefits of a talent manager. Talent managers can help to draft contracts and ensure that their clients are getting the best possible deal. However, it is important to remember that talent managers are not lawyers, and they should not be relied upon to provide legal advice, which is sometimes required on more detailed contracts.

Can I be an influencer?

Do you only work with your exclusive creators?

This ultimately depends on the role. We’ve worked with over 200 different creators across every social platform during our time in Influencer marketing. That shouldn’t go to waste, so while we only work under contract with our exclusive creators we offer an influencer marketing consultancy service where we can use our wider knowledge of the field to help on Influencer marketing roles.

However, creator side we tend not to work with creators who are not signed with us exclusively unless we have a pre-existing agreement with the brand or their talent agent. Our goal is to ensure there are never multiple agents marketing up the same deal.

What does an influencer manager do?

Are you looking to work with more social media creators exclusively?

Click here to find out. If that link is live then we’re accepting new applications. If it’s not then check back or follow our social media platforms (below) to find out when we’re looking again.

How is influencer marketing effective?

What brands use influencer marketing?

What is Influencer Fraud?


Follow us on Social Media