Influencer Marketing News

What is Influencer Marketing – Edited Transcription For Clarity

If your goal is to target a young audience and you’re involved in marketing, you’ll already know the value of an influencer, and therefore, the value of an influencer agency. Influencers are often now the go-to if you want to get the word out about your brand because their reach can be significant and their reputation, when you pick the right creator, can match perfectly. Read the rest of the article

Video Transcription (edited in places for clarity)

Why Work With An Influencer Agency

There are a multitude of benefits regardless of whether you’re a brand or an influencer as to why you should work with an influencer agency. Influencer marketing is unlike other forms of marketing in that there are dozens of rules that don’t apply. Read the rest of the article

Is there anything more ‘on-trend’ right now than being an influencer? It’s what many people aspire to be, and it’s easy to see why when you consider the status and multiple revenue streams on offer. Over time, how an influencer makes money has changed. Now, more than ever, the term “how to get a brand deal” is as popular as it has ever been. Read the rest of the article

If somebody asked me “can I be an influencer”, I’ll be honest, I’d struggle not to laugh.

I’m a director of an influencer marketing company who has been in the field for 10 years, and due to the way the term ‘influencer’ has been manipulated, that question is loaded with negative misconceptions that even senior figures in the field do not like. Read the rest of the article

How long is a piece of string? Twice as long as half its length, right? The reality is that the cost of influencer marketing is a somewhat nonsensical question. However, t’s not a question without an answer. So here, we’re going to explore what ten factors impact the cost of influencer marketing. Read the rest of the article

As the director of an influencer talent agency I have to drag myself on to Linkedin sometimes. Actually, I say that like it’s a bad thing, the reality is when used properly Linkedin is one of the most valuable tools out there. However, there’s always exceptions to that point, and here is one of them. Read the rest of the article

Micro and Nano Influencers are becoming more important in influencer marketing, but who are they, and why? As an agency for influencers, at Colossal Influence we’re asked daily about

Micro and Nano Influencers are typically creators with smaller followings, but who by definition have ‘more Influence’. This tends to deliver better ROI for brands working on campaigns. Read the rest of the article

There is no doubt that social media has become a powerful tool for promoting brands and products. As a result, the position of a social media creator is as strong as it has ever been, and as such the same can be said for their teams, including their social media agent. Read the rest of the article

Influencer marketing is a term that describes when brands pay social creators or influencers to promote online. This type of advertising has become increasingly popular in recent years, and now there are many agencies, like Colossal Influence (one of the leading influencer marketing agencies London) offering services to help businesses launch campaigns. Read the rest of the article

So, you’ve landed on the Colossal Influence website for Influencer Marketing representation, but are you even in the right place? What type of talent agency should you choose? From talent agents in London to modelling and acting agents in Scotland, who should you look to represent you?

A talent agent or talent agencies are a catchall term for businesses that represent actors, musicians, dancers, models, social media creators and a plethora of other fields. Read the rest of the article

In short, Influencer marketing is when brands pay creators to promote products on social media. It’s been proven time and time again to be an effective way for a large majority of companies to reach new audiences. When carried out as part of an influencer strategy, brand awareness promotion can offer great value, but why? Read the rest of the article

A career as a social media creator or an influencer requires a lot of hard work, dedication, skill and let’s face it, like in any industry, a little bit of luck. However, finding the right influencer management agency can mean all the difference between success and failure.

Here’s how to find the best influencer management agency for you

Sure, you’re reading this on Colossal Influence, and if you think we’re ideal for you then please reach out, but it’s imperative you find the right agent / agency. Read the rest of the article

I’ve been an influencer talent manager for more than 10 years in one form or another. The most important thing I’ve learnt in that time as a talent manager is; good social creators create wonderful content but can lack other ‘less important’ traits that they need. That’s why it’s important to have someone on your team who can help manage all your opportunities. Read the rest of the article

The rules and laws around gifting influencers in the UK are complex. The reality is there are two bodies who have different rules around gifting items to influencers in the UK, so despite one body saying one thing, the other doesn’t, so let’s try and clear it up.

Who set the gifting influencer regulations?

The influencer marketing industry is currently worth $15 billion globally, so why do some brands continue to offer gifts?

Unfortunately, the issue is slightly more complex than it first seems. So, here we shall look at gifting influencers in more detail.

The long term promises around gifting influencers

It’s imperative, if you’re an influencer, that you don’t get drawn into longer term promises that start with a gifted products, because very rarely do these develop. Read the rest of the article

While social media influencer marketing projects are on the rise, so is the risk that the campaigns will fizzle out and not get the anticipated traction because there’s a plethora of people trying to manipulate the market for short term gain. Influencer fraud.

The reality is, when there’s money to be made, there’s those who will do everything they can to manipulate the market for their own gain. Read the rest of the article

These days, in marketing, far too many brands are just looking to get fast results with instant gratification, but rarely work on building long-term influencer marketing strategy. So why would you consider playing the long game when it comes to your influencer marketing strategy?

Brands have significantly increased their use of social media influencer marketing in the past few years alone. Read the rest of the article

Chances are, if you’re on this page, you’ve heard about influencer marketing. Even more likely you’ve heard about social media influencer marketing agencies like Colossal Influence. Influencer marketing has continued to deliver results campaign on campaign when executed correctly, but why? Here we have a look into that in more detail. Read the rest of the article

If your goal is to target a young audience, you’ll already know the value of an influencer, and therefore, the value of an influencer agency. Influencers are often now the go-to if you want to get the word out about your brand because their reach can be significant and their reputation, when you pick the right creator can match perfectly with your brand. Read the rest of the article