Twitch Walk Back Controversial New Ad Policies in Latest Gaff

There’s been a change in the discourse around Twitch, and as an influencer marketing agency who also operate as a Twitch influencer marketing agency it’s clear to us that something is happening.

Yesterday (when Twitch made their latest errors) something switched. Discourse went from “Oh that’s just Twitch” to “There are serious core issues here and Twitch don’t seem to know where the line is…”

5 creators that Colossal Influence don’t even work with asked me to reach out to Kick to broker them a deal away from Twitch. Read the rest of the article

How Prime Hydration’s Tour Down Under Showcased Almost All The Influencer Marketing Benefits

I’ve been keeping an eye on the tour of Australia by Logan Paul and KSI and their super popular brand, Prime Hydration. A tour of Australia that highlighted how Prime has leveraged the core aspects of influencer marketing to showcase influencer marketing benefits.

Introduction to Prime Hydration

Prime is a brand partially owned and fully fronted by Logan Paul and popular UK influencer KSI (JJ Olatunji). Read the rest of the article

Why should an exclusive UK social media agent expect a percentage of every role?

I was a distance into writing an article titled “Unlocking the Benefits of Working with an Influencer Management Agency Exclusively” when I started a section on “how can a social media agent validate a percentage of every role”, and I actually typed out the phrase I could probably write an entire article on this subject, and 700 words into that ‘subsection’ I thought this is too long, and so here we are. Read the rest of the article

The Ineffectiveness of ‘Chasing the Bag’: Why Influencers Need to Rethink Their Influencer Campaign Mindset to Ensure Their Industry Continues to Exist

The lifecycle of influencers and adverts has been strange. It’s unprecedented, so how it has developed has been a little bit of a mystery, but also in part influencer campaign development has mirrored celebrity marketing in traditional media.

With influencer campaign ideas we’re starting to see patterns as time passes. Initially influencers were seen as sell outs if they ran ads. Read the rest of the article

Onlyfans influencers moving away from NSFW content?

Despite a reported net revenue of $2.5b in 2022 alone and with the site taking 20%, Onlyfans continues to try and find Onlyfans influencers creating alternative content AWAY from adult content, but why?

You’ll know about Onlyfans, so I’ll keep this part short. In 2016 it was setup as a content paywall site, much like Patreon. Read the rest of the article

Influencer Marketing vs Traditional Marketing

In recent years, we’ve seen a shift in the way that brands market themselves. Increasingly, they are turning to influencer marketing to reach their target audiences—and for good reason. Influencer marketing is a more authentic and effective way to connect with consumers than traditional marketing techniques. Here’s a closer look at influencer marketing vs traditional marketing. Read the rest of the article

What does an influencer manager do?

An influencer manager is someone who helps connect brands with influencers. They work to identify the right influencers for a particular campaign and then manage the relationship between the brand and influencer. This can involve everything from negotiating contracts to monitoring campaign performance. In fact, everything in-between as well, but what does an influencer manager do? Read the rest of the article

Why do such a high percentage of Youtubers fail?

The Main Reason Youtubers Fail – Tik Tok – The Influencer Marketing Guy – Video Captions

The main reason why 95% of Youtubers fail is because they don’t have the passion and the drive for content creation. Read the rest of the article

How is influencer marketing effective?

The psychology behind the question ‘how is influencer marketing effective’ dates back well beyond the current crop. In fact, it goes well beyond celebrity endorsements. Even the biggest of sceptics must admit that influencer marketing is not only here to stay, but is taking over. However, why is that the case? Read the rest of the article

Name some brands who use influencer marketing

If you’re looking to hit the right audience then there’s a form of influencer marketing out there that will work. So here you could find any names from the biggest brands in the world to your local artisan café. However, lets stick with the former and look at several brands who use influencer marketing. Read the rest of the article

What is Influencer Marketing?

What is Influencer Marketing – Edited Transcription For Clarity

If your goal is to target a young audience and you’re involved in marketing, you’ll already know the value of an influencer, and therefore, the value of an influencer agency. Influencers are often now the go-to if you want to get the word out about your brand because their reach can be significant and their reputation, when you pick the right creator, can match perfectly. Read the rest of the article

Why Should You Work With An Influencer Agency?

Video Transcription (edited in places for clarity)

Why Work With An Influencer Agency

There are a multitude of benefits regardless of whether you’re a brand or an influencer as to why you should work with an influencer agency. Influencer marketing is unlike other forms of marketing in that there are dozens of rules that don’t apply. Read the rest of the article

The Top 6 Influencer Marketing News Sources

Keeping up to date with Influencer marketing news is super important. It’s a super fast moving industry with a plethora of changes happening every day. As we mention a lot at Colossal, influencer marketing as we know it remains well in its infancy, so if you’re involved in or around the scene then making sure you keep up to date is imperative. Read the rest of the article

How To Get A Brand Deal?

Is there anything more ‘on-trend’ right now than being an influencer? It’s what many people aspire to be, and it’s easy to see why when you consider the status and multiple revenue streams on offer. Over time, how an influencer makes money has changed. Now, more than ever, the term “how to get a brand deal” is as popular as it has ever been. Read the rest of the article

Can I be an influencer?

If somebody asked me “can I be an influencer”, I’ll be honest, I’d struggle not to laugh.

I’m a director of an influencer marketing company who has been in the field for 10 years, and due to the way the term ‘influencer’ has been manipulated, that question is loaded with negative misconceptions that even senior figures in the field do not like. Read the rest of the article

Why an Agency For Influencers is Imperative if you’re working with Nano or Micro Influencers

Micro and Nano Influencers are becoming more important in influencer marketing, but who are they, and why? As an agency for influencers, at Colossal Influence we’re asked daily about

Micro and Nano Influencers are typically creators with smaller followings, but who by definition have ‘more Influence’. This tends to deliver better ROI for brands working on campaigns. Read the rest of the article

What talent agency should I choose as a creator – from a talent Agency London to acting agents in Scotland.

So, you’ve landed on the Colossal Influence website for Influencer Marketing representation, but are you even in the right place? What type of talent agency London should you choose? From talent agents in London to modelling and acting agents in Scotland, who should you look to represent you?

A talent agent or talent agencies are a catchall term for businesses that represent actors, musicians, dancers, models, social media creators and a plethora of other fields. Read the rest of the article

Brand Awareness in Influencer Strategy

In short, Influencer marketing is when brands pay creators to promote products on social media. It’s been proven time and time again to be an effective way for a large majority of companies to reach new audiences. When carried out as part of an influencer strategy, brand awareness promotion can offer great value, but why? Read the rest of the article

The Importance of finding the right influencer management agency as an influencer

A career as a social media creator or an influencer requires a lot of hard work, dedication, skill and let’s face it, like in any industry, a little bit of luck. However, finding the right influencer management agency can mean all the difference between success and failure.

Here’s how to find the best influencer management agency for you

Sure, you’re reading this on Colossal Influence, and if you think we’re ideal for you then please reach out, but it’s imperative you find the right agent / agency. Read the rest of the article

Why it’s important that Influencers use a talent manager

I’ve been an influencer talent manager for more than 10 years in one form or another. The most important thing I’ve learnt in that time as a talent manager is; good social creators create wonderful content but can lack other ‘less important’ traits that they need. That’s why it’s important to have someone on your team who can help manage all your opportunities. Read the rest of the article

Gifting Influencers – Is It Worth It?

The influencer marketing industry is currently worth $15 billion globally, so why do some brands continue to offer gifts?

Unfortunately, the issue is slightly more complex than it first seems. So, here we shall look at gifting influencers in more detail.

The long term promises around gifting influencers

It’s imperative, if you’re an influencer, that you don’t get drawn into longer term promises that start with a gifted products, because very rarely do these develop. Read the rest of the article

Influencer Fraud – an endemic in influencer marketing

While social media influencer marketing projects are on the rise, so is the risk that the campaigns will not get the anticipated traction because there’s a plethora of people trying to manipulate the market for short term gain. In other words, Influencer fraud.

The reality is, when there’s money to be made, there’s those who will do everything they can to manipulate the market for their own gain. Read the rest of the article

Why you should run long term influencer campaigns

These days, in marketing, far too many brands are just looking to get fast results with instant gratification, but rarely work on building long-term influencer marketing strategy. So why would you consider playing the long game when it comes to your influencer marketing strategy?

Brands have significantly increased their use of social media influencer marketing in the past few years alone. Read the rest of the article

Should my brand use a UK Influencer Agency?

If you’re looking to increase your brand’s exposure and reach, then a UK Influencer Agency might be the solution for you. Working with an influencer agency can provide a range of benefits for your brand, including access to a wide range of influencers, better exposure, and greater growth opportunities.

An agency can help you find the perfect influencer for your brand, one that resonates with your target audience and is able to truly engage. Read the rest of the article