There’s been a change in the discourse around Twitch, and as an influencer marketing agency who also operate as a Twitch influencer marketing agency it’s clear to us that something is happening.
Yesterday (when Twitch made their latest errors) something switched. Discourse went from “Oh that’s just Twitch” to “There are serious core issues here and Twitch don’t seem to know where the line is…”
5 creators that Colossal Influence don’t even work with asked me to reach out to Kick to broker them a deal away from Twitch. Read the rest of the article