Should Brands and PR Firms invest in Influencer Marketing?
Colossal Influence is a UK Influencer marketing agency headed up by an Influencer with a background in business and finance.
We handpick our social media creators. Colossal Influence were fans of these Influencers before working with them. We not only understand their content, but also in which fields they flourish.
Our team is fully aware of the latest CAP (Committee of Advertising Practice) and ASA (Advertising Standards Agency) rules. We make sure our Influencers work within their guidelines. We make it our goal to follow these rules because failure to do so could see campaign withdrawals or even hefty fines.
Colossal Influence are not a converted PR agency. Our owner has been involved in this field since 2012 because this field is his passion. Influencer, traditional and digital marketing are three vastly different fields. We have made it our business to know Influencer strategy.
We also offer an influencer consultancy service because sometimes brands and PR firms require something different. This also allows us to utilise our wider knowledge of the field to deliver the best results as an Influencer agency.
The field has grown year on year, with 80% of all B2C businesses now undertaking in at least some form of this type of marketing. From its initial burst into the field, social media influencer marketing has continued to grow exponentially over the years.
Influencer Marketing Statistics
Influencer marketing is now worth around $33 billion globally — more than triple its 2020 size. (Statista)
The creator economy could reach nearly $500 billion by 2027, according to Goldman Sachs.
Nearly half of consumers now make purchases at least once a month because of influencer posts, according to Sprout Social’s 2025 Influencer Marketing Report.
