Why Social Media Influencer Marketing Works

Chances are, if you’re on this page, you’ve heard about influencer marketing. Even more likely you’ve heard about social media influencer marketing agencies like Colossal Influence. Influencer marketing has continued to deliver results campaign on campaign when executed correctly, but why? Here we have a look into that in more detail.

Influencers have highly engaged audiences

It is no secret that the right influencers have extremely engaged audiences. Most of them have built their ‘brand’ from the ground up and have done so in a relatable way. The audience you will reach with influencers will often be far more engaged than the audience you will reach through a traditional celebrities Instagram page, which is why influencer marketing is key to expanding your reach and getting more eyes on your product.

Saoirse – Ad Campaign – Spotify #WomenSupportingWomen

Influences carry a lot of credibility

If your product is new to market, one of the best ways to get the word out there is to leverage the power of the reach of influencers. One of the biggest struggles when brands try to launch or improve their reach is a lack of credibility. Influencers can be a wonderful way to boost that while also providing a social boost. All of which can add tremendous value to your business and can boost your brands reputation for its life.

People often crave what Influencers have

It’s no secret that some are OBSESSED with influencers. Many will do everything in their power to secure merch or just products the influencers use day to day. Mega influencers like Kylie Jenner can just post a picture of a product and the product will sell out. Influencers, in some cases, have become modern day role models. Followers want to go where they go, eat what they eat, wear what they wear, and so on. Influencers carry a huge amount of social power and a good influencer marketing agency can find the right influencer to directly promote your product to the right audience.

They have niche audiences

Most influencers that you would work with through an influencer marketing agency have very niche audiences, which is great for getting your product or service in front of the right people. Since most products are niche, social media influencer marketing is a fantastic way to ensure that the right people are seeing your product.

Influencers can drive remarkable results

Influencers have the capacity to drive massive results. If you combine their highly engaged audience, the credibility they carry, the people obsessed with them, and their uniquely niche audience’s it’s clear why influencer marketing is one of the most profitable forms of marketing. Businesses typically make $6.50 for every dollar invested in influencer marketing – which is DOUBLE the average return on Facebook ads. Also, you have the ripple effect of having your product promoted by a well-known person, which drives huge brand exposure.

Overall, social media influencer marketing is here to stay. The field has proven its power and it continues to drive incredible results when done correctly. If you are wanting to work with a leading creative and achieve these incredible results for your brand, contact us today!


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