Influencer Marketing Facts

Here are nine of the top facts about influencer marketing in infographic form!

influencer marketing facts
Sources – Think With Google – MicrobizmagInfluencerMarketingWebOberloSmartinsightseMarkerter

Not enough?

9.3 / 10 businesses who use marketing avenues have used influencer marketing in some form. (

61% of consumers trust social media influencers recommendations. Only 38% trust branded social media content. (Shopify)

Influencer marketing will reach a $16.4b industry this year. (Source – InfluencerMarketingWeb)

Influencers produce 11x more ROI than any other digital marketing format. (Source – Mediakix)

Earned media for every $1 in influencer marketing comes in at about $14. (Source – Mediakix)

Nearly 40% of all B2B marketers will spend more on influencer marketing in the coming years. (Source – Statista)

The reality is that there’s enough facts about influencer marketing that are positive that we could sit here all day and list them.

Also, if it’s budget that you’re worried about then there’s a multitude of ways to get involved in influencer marketing that do not involve breaking the bank. Many of our clients use scaled approaches to ensure they’re happy with influencer marketing before committing to the approach fully, which is absolutely fine.

Want to find out more about influencer marketing? Make sure you contact us today.

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