I’ve been an influencer talent manager for more than 10 years in one form or another. The most important thing I’ve learnt in that time as a talent manager is; good social creators create wonderful content but can lack other ‘less important’ traits that they need. That’s why it’s important to have someone on your team who can help manage all your opportunities.
Here are a couple of ways that a talent manager can help you progress from a ‘casual’ creator to a professional.
A talent manager can help you manage everything, even content creation
The right talent manager can help you manage everything in the influencer space.
They can tell you what kind of brand work to turn down, and what kind of brand work to accept. They help you set goals, and then help get those goals accomplished in a way that fits into your schedule. A talent manager will also be able to advise on how much time is best spent on each area of your career. This can be super helpful if you’re solely focused on content.
Talent managers can help you make the most of your opportunities
The right talent manager can offer services that can help you to make the most of your opportunities:
- Talent managers can identify opportunities and connect you with them and negotiate them on your behalf at the right price.
- Talent managers will negotiate contracts on your behalf, not just the bottom line. This will ensure everything is spelled out clearly in order to ensure that everyone’s interests are protected. This can be especially important when it comes to rates or on-going licensing fees. Talent managers will make sure that both parties get what they want while still being fair.
- Talent managers know how best to create opportunities to get your work where it needs to be seen.
The bottom line is that a talent manager can help you navigate the complex world of content creation that goes far beyond uploading videos on the internet. The industry is changing rapidly, and it’s important to have someone who knows how to navigate these changes in your corner.
If you’re a creator, why not contact us today to find out if we can help you take your next steps.
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